Flash Portfolio
Flexible CMS and superior reader experience

Sweetspot.ca is Canada's first online trend spotting lifestyle guide of its kind, keeping subscribers and visitors in-the-know and up-to-date on all things fun, fashionable and just plain fabulous in their city and across the country.

Business Goals

Create a superior reader experience

Flexibility to allow multiple sites and easy reorganization of content

Creatively support brand programs

Implement quickly
 

Approach / Features

Developed a flexible custom CMS with online user interface which is easily used by staff
Built Pink-Pages Directory of places written about in Sweetspot

Created BMO sponsored Cost Per Wear BlackBerry Application and Huggies Enjoy the Ride Program integration

Developed Pink-Payout Slot machine contest to drive commenting

Accelerated project schedule to meet Sweetspot’s important deadlines
 

Results

Significant increase in web traffic, pageviews and time on site

Enabled growth of Sweetmama, Sweethome, and Mysweetbaby with little technical effort

Increased interaction by readers
 

Kool-Aid Laughter

Match Marketing delivers innovative below the line marketing and sales solutions to North America’s leading brands.

Business Goals

Create a live consumer experience that brings “More Smiles per penny” to life

Capture and share children’s laughter to increase the reach of the live experience
 

Approach / Features

Capture video of children laughing on mobile devices at Kool-Aid sampling events

Video made available to parents to view online and share through social media such as facebook, twitter, etc.

Automatic branded consumer email to drive parents to view video

Built custom mobile application to make video and data capture easy and automatic for field staff
 

Results

Program exceeded client expectation

High rate of participation by consumers at sampling events

High rate of email click through and site traffic
 

AstraZeneca Niche Online Community

Six Degrees is a global healthcare consultancy providing innovative products and services to achieve client objectives and positively impact their stakeholders.

Business Goals

Enable improved engagement and collaboration among doctors and staff involved in clinical trials with a niche online community

Approach / Features

Customized look and feel of off-the-shelf software (Community Server) to align with AstraZeneca branding

Developed custom Event Calendar Module that allowed AstraZeneca staff to manage event invitations and RSVPs

Developed custom Task Manager module that allowed community to better collaborate on project and committee work

Accelerated project schedule to meet AstraZeneca’s important deadlines
 

Results

Delivered on time and on budget

Crystal Light Data Capture

Match Marketing is one of North America's leading experiential marketing and sales service organizations, with a primary objective of matching brand partners to consumers at the Point of Connection.

Business Goals

Register consumers for the one more step challenge in an attractive and easy to use manner

Capture data and integrate with Crystal Light.ca database

System needed to work in an environment where an internet connection is not guaranteed

Approach / Features

Used both kiosks and iPod touch devices for attractiveness and ease-of-use

Streamlined registration form and optimized it for the iPod touch

Developed a data transfer system, which automatically detected an internet connection and sent data to Crystal Light.ca

Developed administrative reporting to track registration results and trends

 

Results

Over 3000 unique registration within the first week

System functionality and design supported easy-to-do brand positioning

Exceeded client expectations


Our Power Website

Our Power is a voluntary organization, partnered with the Toronto Renewable Energy Co-op (TREC), whose mission is to promote and facilitate community-based sustainable energy projects.

Business Goals

 Increase the number of community based sustainable energy projects in Canada.

Approach / Features

 Social site with individual homepages with separate URL’s for local community groups, and community input.

It’s happening section to build excitement and show community the actions being taken.

Easy to navigate information resources

Results

 Five new community groups instigated and networked through site

Over 100 renewable energy projects completed

Corporate Website

The Agency Real Estate Marketing Group specializes in the marketing of residential, resort-based, and commercial real estate developments by consistently delivering dedicated service and support to its clients through comprehensive market knowledge and analysis, integrity, and professionalism.

Business Goals

Establish the online image of The Agency

Effectively communicate the benefits of The Agency to purchasers and developers of residential, resort-based, and commercial real estate.

Demonstrate the vast experience that The Agency brings to its clients.

Approach / Features

Designed look and feel of website

Created easy-to-use navigation for users quickly review The Agency’s many projects

Developed the fully flash based website to provide rich user experience

Results

Website a significant contributor to business development

Kids Calculator

Zerofootprint's mission is to empower individuals and communities to fight climate change in measurable and practical ways. Zerofootprint develops applications and initiatives to measure and manage carbon and ecological footprint for the purpose of reducing greenhouse gas emissions.

Business Goals

Reach out to youth and educators interested in making an environmental difference

Approach / Features

Developed an environmental calculator for kids with an easy to use interface

Programmed interface so users can chose the level of detail they wish to go into

Provided reporting to allow users to compare their results to country averages

Results

60% of visitors viewed over 20 website pages

Novo Nordisk Online Training

Six Degrees is a global healthcare consultancy providing innovative products and services to achieve client objectives and positively impact their stakeholders

Business Goals

Train physicians involved in the SOLVE™ study in North America and Europe

Approach / Features

Develop SOLVE™ branded, and secure, online training site

Build easy-to-use interface to view both video and slide presentations

Build easy-to-use post presentation quizzes unlocked once presentation is complete

Track progress and completion of training
 

Results

Exceeded client expectations

Significant positive feedback on how easy the system was to use
 

Microsoft Dynamics GP Customizations

PI Incentives is the largest supplier and distributor of loyalty and incentive products in Canada.

Business Goals

Increase business efficiency through the use of automation.

Approach / Features

On-going IT Strategy Review

Microsoft Dynamics GP Implementation

Automation of several manual tasks in Microsoft Dynamics GP

Custom Web Applications

Business to Business Website with order management and status tracking

Data Analysis to drive Business Intelligence and decision making

SharePoint Implementation

Results

Thousands of transactions automatically processed every month.

Minimized labour costs

Industry Leading Website - 9+ minutes time on site

Powerful analytics available for business decision making